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Marketing Series Part 1 – What “Marketing” Means
Welcome to the first edition of our Marketing series. Our intent is to share our knowledge of the timeless basics of marketing and business development,

5 Ways to Make YouTube Work for Your Business
Video is a powerful marketing tool for any business. Sometimes words and images just aren’t enough. It’s never been easier and cheaper to produce and

5 Ways to Defeat Digital Junk Mail
Annoying, time sucking, distracting – we all hate junk mail; and it’s especially infuriating when it’s email. Yes, there’s always a yin and a yang,

Three Tips to Make Sure You’re Ready for Tourist Season
I had yet another experience last week where the services provided did not live up to the advertising. This time, not only was I disappointed,

5 Reasons to Hire Youngins to Mentor Your Staff
The practice of hiring younger personnel for older workmates to learn from is referred to as “reverse mentoring.” While that notion may not sound like

An Entrepreneur’s Guide to Vacationing in Stealth Mode
When you own your own business, taking time off can be tricky. You want to be the “go to” person for your clients; the one

April Showers Bring May Flowers – How to Turn Unhappy Customers into Promoters
We all get complaints. No matter how great our products are, there will be those that are unhappy and eager to tell you about it.

Beware the March Hare: 3 Steps to Great Marketing
A timely comparison, the March Hare of Alice in Wonderland fame is described as “silly, ill-mannered, and loud;” all of the characteristics you want to

It Is 2016. Who Loves Ya, Baby?
Who loves ya, baby? If you remember the Kojak television series and the detective’s now famous phrase, you’re old enough to also remember a much

2016 Web Design Trends
Happy New Year! Time to get back to work, set new goals, and refresh your marketing. We’ve read the pundits’ predictions for web design trends

Learning from the Mistakes of Others as we Wrap Up 2015
If it ain’t broken… TED won the 2015 People’s Voice and Webby Award in the Best Home/Welcome Page category. In addition to a colourful display

5 Virtual Services to Make Your Real Life Better
Last month we talked about a few scary Internet issues, so now let’s look at some awesome benefits. From time savers to no excuse fitness

3 Things that Should Scare You that You Might Not Know About
With Halloween just around the corner, we thought it was timely to share a few of the scariest things we’ve heard about in the past

3 Things Every Entrepreneur Should Learn More About
Ah, September… the morning air is refreshingly crisp; you’re wondering how long you can wait before putting the winter tires on the car; and the

3 Reasons Why Small Canadian Businesses Need a Good Website
#1 – Big companies are stealing your business Almost all, 91%, of large Canadian companies have a website, and of all companies in Canada who

We Won! We Won!
We’ve just been notified that we’ve won Gold at the 2015 Summit Creative Awards for the category of Educational Institution Website! The winning website was