If you need to add or change information on your website frequently, a Content Management System will make the process faster and easier, and it will reduce your ongoing costs.
A Content Management System (or CMS) is basically internal computer programming that allows you to manage your website content in a simple non-technical interface.
A CMS is great if you are frequently issuing news releases, posting articles, blogging, advising customers of event dates, or changing the products that you sell.
Content Management websites can be developed from “off-the-shelf” templates or custom designed, and there are pros and cons to each option.
With an off-the-shelf template foundation, your website can be developed quickly and inexpensively. You can add components like a shopping cart or blog, and you can use your own photos.
On the downside, a template is by definition a structure that is used over and over again. It's like buying a suit or dress at a department store. You might wear a different shirt or necklace, but basically there are going to be many other people out there wearing the same outfit.
A template is also constrained by the pre-built infrastructure, so making changes to the layout or adding new functions may not be worth the cost.
A custom designed Content Management website has the advantage of looking totally unique and can be built to include any components you need for promotional or operational purposes.
Our client Northwest Stoves, for example, uses their site to manage all of the documentation for each of the fireplaces they sell. What viewers of the website see is promotional information, but behind the scenes, the website keeps dealers up to date on new products, gives them access to installation and repair guides, and notifies them of safety recalls. It also keeps track of all of their dealers and their addresses.
Whether you're looking for a quick and easy off-the-shelf product or a customized CMS solution, our experts are ready to deliver.