So you are thinking of devising and implementing a sound search engine optimization (SEO) strategy for your website. Here are some very nine helpful tips to get you started. Many of these tips are so easy, that even a non-techie person like your mother would love.
A few years ago, a friend convinced me that it is time to scale back on traditional marketing tools like flyers, billboards, or television ads and to start exploring the possibilities of using the Internet. With much trepidation but also a bit of excitement, I slowly incorporated online for my business marketing mix, and I am grateful I did.
There’s no doubt about it, Facebook is a tour de force in online marketing. Just ask the investors who bought shares when the social networking company made its first public offer, or the host of small retailers who made Facebook their primary home.
Here, I'm sharing my four favorite Facebook marketing techniques and how you can replicate them for your own business.
Klout. When I first saw that term, I thought someone must have been careless with editing.
Klout. Klout. Klout score. I ended up seeing and hearing the term everywhere—always with a K, never a C, that I thought something must be up. And what a something it is.
Many people say the effects of the Internet in the 21st century are comparable to those of the technological revolution at the end of the 19th century. Indeed, the Internet has been such a huge influence in transforming the habits of human beings, and the way we communicate to others.
Social networking is one of the most cost-efficient marketing and public relations tool in the Internet today. I strongly recommend getting your business into these social networking networks so it can be a part of a network not just of possible customers but also potential suppliers, partners, or financiers.
Engaging in social media, however, can waste a lot of time and energy, and can be more of a distraction than a beneficial endeavor. Here I have some tips on how to manage social media for your business.
Online marketing takes many shapes and forms but e-newsletters are one of its most effective tools. Creating one, though, can be challenging especially for inexperienced managers because making a newsletter is both an art and an inexact science.
If you are in need of a little guidance in this endeavor, I have prepared a step-by-step guide for your business on how to create e-newsletters, as follows:
One of the most enduring online marketing tools is the e-newsletter. When I first started using these e-newsletters for my own company, I was amazed at how many people I can reach by just sending out a simple email. My techniques back then were still very simple—I only upload and send a digital file of some of the company's flyers or brochures to my list of a few hundred people. Even then, however, I knew that they were working and that my business is benefiting from e-newsletters.
It is standard for all companies and businesses to create press releases as part of their information and marketing campaigns. With the advent of social networking sites and the type of marketing specifically targeted to social media users, it is important for businesses to know how to adapt their press releases to this new technology.
I offer basic guidelines for business PRs in the time of social.