Many people say the effects of the Internet in the 21st century are comparable to those of the technological revolution at the end of the 19th century. Indeed, the Internet has been such a huge influence in transforming the habits of human beings, and the way we communicate to others.
Social networking is one of the most cost-efficient marketing and public relations tool in the Internet today. I strongly recommend getting your business into these social networking networks so it can be a part of a network not just of possible customers but also potential suppliers, partners, or financiers.
Engaging in social media, however, can waste a lot of time and energy, and can be more of a distraction than a beneficial endeavor. Here I have some tips on how to manage social media for your business.
Online marketing takes many shapes and forms but e-newsletters are one of its most effective tools. Creating one, though, can be challenging especially for inexperienced managers because making a newsletter is both an art and an inexact science.
If you are in need of a little guidance in this endeavor, I have prepared a step-by-step guide for your business on how to create e-newsletters, as follows:
One of the most enduring online marketing tools is the e-newsletter. When I first started using these e-newsletters for my own company, I was amazed at how many people I can reach by just sending out a simple email. My techniques back then were still very simple—I only upload and send a digital file of some of the company's flyers or brochures to my list of a few hundred people. Even then, however, I knew that they were working and that my business is benefiting from e-newsletters.
It is standard for all companies and businesses to create press releases as part of their information and marketing campaigns. With the advent of social networking sites and the type of marketing specifically targeted to social media users, it is important for businesses to know how to adapt their press releases to this new technology.
I offer basic guidelines for business PRs in the time of social.
Whether offline or online, marketers like you face a variety of challenges. In the online world, many marketers worry of not getting enough reach or traffic to their sites, or not being able to profit from their target market.
What are some of the top Internet marketing challenges, and what are ways how to solve them?
In a blind taste test between Coca-Cola and Pepsi the results are almost always a 50/50 split; however, Coca-Cola has 43% of the market and Pepsi has 30%. Why? It would seem that Coca-Cola’s marketing is far superior. Many factors could be argued but I’m going to focus on one, the logo.
In today’s wired world, it is almost natural for businesses to market their products and services online. After all, a lot of people nowadays spend considerable time online not just to get information but also to purchase products and services they need and want.