Is your website out of style?

Responsive mobile web design
Super Fun Trampolines

You may not pay much attention to the latest fashion trends, but as the core of your online marketing strategy, the look of your website needs to show potential customers that you are up to date with the latest and greatest. So, let’s take a look at what’s “in” for 2015.


Large Background Images

Great photographs that start telling a story from the first glance are becoming more popular as backdrops. You do need to choose the image carefully though – favouring the one that will generate an emotional response. Our own avant garde design guru Paul has used this technique with some fabulous results. Have a look at these two examples:


Continue reading
  2082 Hits

Spring Cleaning Your Internet Presence

Spring Cleaning Your Internet Presence
Google search for your business name

The World Wide Web traps everything that hits it, and you aren’t the only one publishing information about your company. There are directory sites that collect and compile information, customer review sites open to public commenting, social media sites and search engines that create pages in organization names, and many more ways for others to create confusion and mistrust about your business.

At least once a year, you need to take the time to have a good look at what others might be seeing when they come looking for you.


Your Website

Start with your own website. Does it still accurately describe your products or services? Scan each page for phone numbers, addresses and other contact information. Look in the footer (very bottom of the page) and throughout the text, as well as on the contact page. Send a test message to email addresses given, and through the contact form, to make sure they are getting to the right people.


Continue reading
  2095 Hits

10 Simple Tips for Refreshing Your Brand

10 Simple Tips for Refreshing Your BrandIs it time to update your look? Marketing and innovation play a critical role in sharpening your competitive edge. Businesses that stay the same and never change get left in the dust. Updating your brand is a natural part of moving forward. Here are a few helpful tips for captivating attention and increasing sales.


1. Have a clear idea of what you do and want to convey.

If you build a house you have to start with a good foundation. The same goes for your brand. Be clear about what you do. “I do this primarily, but I also do this and this.” What’s your one best quality? Are you dependable or quick and cheap? Do you provide a high level of service or good deals? Giving your graphic designer a clear direction will not only save you time and money but give you a far better end product.

Continue reading
  2005 Hits

6 Ways to add Some Sizzle to Your Summer!

Add Sizzle to Your SummerIt’s time to add some sizzle to your summer!

It may not be beach weather yet, but it is definitely time to start planning your summer marketing program. Whether the warmer months are usually peaks or pits in business volume, you need to take advantage of the lighter hearted, spend-friendly mood that comes with the summer sun.


Continue reading
  2006 Hits

Show Them Some Love!

Valentine's DayShow them some love! Valentine's Day is a great reminder to think about ways you can show your customers how much you value them. A little appreciation goes a long way in building solid, long term relationships which means repeat business and word of mouth referrals. Here are a few ideas to get you started.


Continue reading
  2101 Hits

2015 Rules of Engagement: Get Real, Get Personal, Get Mobile

The tech wizards and marketing gurus have made their predictions for 2015. Here’s our summary of how to find new customers and keep the existing ones coming back over the coming year.


Continue reading
  2197 Hits

Why Internet Marketing is Good for Your Business

When you ask this question more than 10 years ago: “Does your company have a website?” you would not be surprised when you meet a few people saying they don’t have a website for their companies. Some would even ask: “Why would I even need a website? My company is doing well in its sales, thank you very much.”

Continue reading
  2383 Hits

Ways to Make Your Brand Memorable on Social Media

Nowadays, when you want to promote your website, you cannot ignore the power of social media. Millions of people worldwide are into social media, such as Facebook, Twitter, and Google+. You can therefore tap the potential customers in social media to be aware of your products and services and might be interested in purchasing them.

Continue reading
  2114 Hits

Three Reasons Why I Signed My Business Up for Facebook, Twitter

I believe that we are currently experiencing the most social the world has ever seen, with hordes of social networking sites proliferating in the Internet, with new ones being introduced everyday. Despite this smorgasbord of social networking platforms for my online marketing needs, I have decided to focus the bulk of my efforts on two sites in particular—Facebook and Twitter.

Continue reading
  1891 Hits

The Wonderful World of SEO

One of the best ways to promote your products and services online is using search engine optimization (SEO). After you have finished creating your website, including the design and content, make sure that you devise and implement a good SEO strategy in order for your website to appear high on search results in Google and other top search engines, and thus ensuring that the information about your products as well as services gets spread.

Continue reading
  2257 Hits
  1 Comment

IIAS - International Internet Advertising Services Inc.

2722 Allwood St #302, Abbotsford, BC V2T 1X9 604-556-0211  Toll Free: 1-877-999-4427

Quick Menu


Free Social Media eBooks
SEO score

Sign up to Receive News, Tips & Advice