We get this question from many of our clients and the overall answer is quite simple.
Search Engine Marketing is a form of Internet Advertising which promotes websites by increasing their visibility in search engines.
Sharing our knowledge for your benefit
Between May and July is the best time of year to take your outdoor photographs in Canada and particularly on the West Coast. Quite often we have vivid blue sky with white puffy clouds this time of the year. Add to this the beautiful green leaves, blossoming flowers and lush green lawns and you have the makings for magnificent outdoor images.
In a wired world where every online business is fighting for attention from customers, it has become more difficult to get noticed by your target market. Aside from the usual distractions online and in social media, you are also competing with bigger companies that have spent a lot of money in their marketing and advertising departments.
With new media exploding all around us, it’s easy to get caught up in the fad of the day, and to totally forget about marketing basics. Back in the day, if you wanted to sell home appliances, you targeted women who worked in the home. If you could get your “foot in the door” to keep it open long enough to make your initial pitch, your chances of making a sale went way, way up.
On June 25th, Fraser Health won the Award of Merit – Top Innovation at the Excellence in BC Health Care Awards for their new surgery web pages and the Soonest Surgery Tool. Why am I so excited? Because we built the tool! And because it is a shining example of our E2D development model at work.
Over the years, many customers have contacted us regarding problems with their domain name or names. While these problems range in difficulty and solutions, we encourage all of our customers to think about their domain names at the time of registration. The following is a discussion of common problems with domain names and the solutions to these problems.
Ten years ago if you sat down in a coffee shop you’d see a few people sipping their cappuccinos while reading a newspaper. Now most of those people are tapping and poking a smartphone or tablet computer. If there is one thing we can count on in this world, its change, and advertising must change with it.
How can a business leverage social networking effectively?
In order to maximize your presence on the social Web you must take advantage of social networks in all stages of the purchase funnel, from awareness to learning to buying to loyalty.