Generally speaking, advertising is any form of promotion where you pay to display content at a particular venue. In this article, we’ll discuss the different kinds of advertising and the best methods to use for different types of companies, products, services and audiences.
Effective advertising has three objectives:
- Getting the ad in front of your target market;
- Garnering the attention of your target market; and,
- Making a persuasive call to action.
Let’s look first at each of these separately.