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My Four Favorite Facebook Marketing Techniques

There’s no doubt about it, Facebook is a tour de force in online marketing. Just ask the investors who bought shares when the social networking company made its first public offer, or the host of small retailers who made Facebook their primary home.

Here, I'm sharing my four favorite Facebook marketing techniques and how you can replicate them for your own business.

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My Favourite Internet Marketing Tips

Are you looking for some marketing tips for your online business? Although there are hundreds of tips available, here are a few which might prove to be very helpful to online business owners like you that have a website.

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Klout Score: What Does it Mean for a Company?

Klout. When I first saw that term, I thought someone must have been careless with editing.

Klout. Klout. Klout score. I ended up seeing and hearing the term everywhere—always with a K, never a C, that I thought something must be up. And what a something it is.

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Internet Marketing Risks and Riches for Businesses

Many people say the effects of the Internet in the 21st century are comparable to those of the technological revolution at the end of the 19th century. Indeed, the Internet has been such a huge influence in transforming the habits of human beings, and the way we communicate to others.

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How to Manage Social Media for Your Business

Social networking is one of the most cost-efficient marketing and public relations tool in the Internet today. I strongly recommend getting your business into these social networking networks so it can be a part of a network not just of possible customers but also potential suppliers, partners, or financiers.

Engaging in social media, however, can waste a lot of time and energy, and can be more of a distraction than a beneficial endeavor. Here I have some tips on how to manage social media for your business.

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How to Create E-newsletters

Online marketing takes many shapes and forms but e-newsletters are one of its most effective tools. Creating one, though, can be challenging especially for inexperienced managers because making a newsletter is both an art and an inexact science.

If you are in need of a little guidance in this endeavor, I have prepared a step-by-step guide for your business on how to create e-newsletters, as follows:

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Harnessing the Benefits of E-newsletters

One of the most enduring online marketing tools is the e-newsletter. When I first started using these e-newsletters for my own company, I was amazed at how many people I can reach by just sending out a simple email. My techniques back then were still very simple—I only upload and send a digital file of some of the company's flyers or brochures to my list of a few hundred people. Even then, however, I knew that they were working and that my business is benefiting from e-newsletters.

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Business PR in the Time of Social

It is standard for all companies and businesses to create press releases as part of their information and marketing campaigns. With the advent of social networking sites and the type of marketing specifically targeted to social media users, it is important for businesses to know how to adapt their press releases to this new technology.

I offer basic guidelines for business PRs in the time of social.

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Your Ultimate Guide to Internet Marketing Challenges

Whether offline or online, marketers like you face a variety of challenges. In the online world, many marketers worry of not getting enough reach or traffic to their sites, or not being able to profit from their target market.

What are some of the top Internet marketing challenges, and what are ways how to solve them?

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Is Search Engine Optimization (SEO) Spam?

The simple answer to this question is NO; search engine optimization is not spam.

Here is a great video from Matt Cutts talking about search engine optimization and how it can be helpful for search engines and website owners.

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