The term “Customer Relations” pretty much says what it means – it’s how you interact with your customers and the quality of the relationship that forms as a result. The secret here is viewing your customers as friends. That means listening as well as talking, being fair, staying in touch, living up to your good reputation, and not taking advantage. If you are good to them, your friends will support you, and not just in terms of sales. Here are three principles to guide your Customer Relations policies and procedures.