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An Entrepreneur’s Guide to Vacationing in Stealth Mode

Entrepreneur’s guide to vacationingWhen you own your own business, taking time off can be tricky. You want to be the “go to” person for your clients; the one who is always there for them, at the ready to solve whatever problem they may have. You don’t want to miss calls from potential new customers; and announcing that you’re on vacation makes you look like a slacker, even if it’s the first holiday you’ve taken in a decade. The solution? Taking a vacation without anybody knowing you’re taking a vacation. Here’s how:

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April Showers Bring May Flowers – How to turn unhappy customers into promoters

april 2016 We all get complaints. No matter how great our products are, there will be those that are unhappy and eager to tell you about it. More importantly, they will also be eager to tell everyone they know, and that’s why you need to take a strategic approach to dealing with complaints. Here’s a four step plan to converting complainers into promotional advocates for your business.

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Beware the March Hare: 3 Steps to Great Marketing

3 Steps to Great Marketing

A timely comparison, the March Hare of Alice in Wonderland fame is described as “silly, ill-mannered, and loud;” all of the characteristics you want to avoid in your marketing. While the March Hare demands attention, gimmicks don’t give you the return on investment you can get with a less obtrusive, more logical approach. Here are the three basic steps that will earn the loyalty of your existing customers, and turn them into advocates for your products and services.

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It is 2016. Who loves ya, baby?

Who loves ya, baby?

Who loves ya, baby?If you remember the Kojak television series and the detective’s now famous phrase, you’re old enough to also remember a much simpler time in the world of business. As long as your regular customers loved you and your products or services, that’s all that mattered. Well, we’re coming up on Valentine’s Day 2016, and things are a little (a lot?) more complicated. Customers new and old, are comparison shopping online before they ever venture into your shop. And you aren’t just competing with the business across town, you’re now competing in a global marketplace where everything from appliances to zinnias can be delivered.


But when we look at all of the factors now in play to attract new business, there is one that rises to the top of the list – Google. As the most frequently used search engine in the world, what Google knows about you is going to determine who loves ya and who doesn’t. Here’s why.

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2016 Web Design Trends

2016 Web Design TrendsHappy New Year! Time to get back to work, set new goals, and refresh your marketing. We’ve read the pundits’ predictions for web design trends this year, and found two we’ve held dear for a while now, along with two that were a bit of a surprize. So here they are, as they say on Sesame Street, brought to you by the letter C.

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Learning from the mistakes of others as we wrap up 2015

If it ain't broken...

TED won the 2015 People's Voice and Webby Award in the Best Home/Welcome Page category. In addition to a colourful display with lots of topical news options, they had a simple menu: Watch, Read, Attend, Participate, About. Makes perfect sense.

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5 virtual services to make your real life better

Last month we talked about a few scary Internet issues, so now let’s look at some awesome benefits. From time savers to no excuse fitness programs, here are five ways you can use the web to your advantage.

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3 things that should scare you that you might not know about

With Halloween just around the corner, we thought it was timely to share a few of the scariest things we’ve heard about in the past few months. BOO!

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3 Things Every Entrepreneur Should Learn More About

3 Things Every Entrepreneur Should Learn More AboutAh, September... the morning air is refreshingly crisp; you're wondering how long you can wait before putting the winter tires on the car; and the kids are heading back to school.

That got us thinking - what do our clients, most of whom are business owners, need to learn more about?

Here's our top three suggestions 

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3 Reasons Why Small Canadian Businesses Need A Good Website

#1 – Big companies are stealing your business

Almost all, 91%, of large Canadian companies have a website, and of all companies in Canada who have the ability to sell online, almost 25% of their sales are made via the web. Yet more than half of all Canadian companies don’t even have a website, let alone a good one.

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IIAS - International Internet Advertising Services Inc.

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