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Learning from the mistakes of others as we wrap up 2015

If it ain't broken...

TED won the 2015 People's Voice and Webby Award in the Best Home/Welcome Page category. In addition to a colourful display with lots of topical news options, they had a simple menu: Watch, Read, Attend, Participate, About. Makes perfect sense.

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5 virtual services to make your real life better

Last month we talked about a few scary Internet issues, so now let’s look at some awesome benefits. From time savers to no excuse fitness programs, here are five ways you can use the web to your advantage.

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3 things that should scare you that you might not know about

With Halloween just around the corner, we thought it was timely to share a few of the scariest things we’ve heard about in the past few months. BOO!

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3 Things Every Entrepreneur Should Learn More About

3 Things Every Entrepreneur Should Learn More AboutAh, September... the morning air is refreshingly crisp; you're wondering how long you can wait before putting the winter tires on the car; and the kids are heading back to school.

That got us thinking - what do our clients, most of whom are business owners, need to learn more about?

Here's our top three suggestions 

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3 Reasons Why Small Canadian Businesses Need A Good Website

#1 – Big companies are stealing your business

Almost all, 91%, of large Canadian companies have a website, and of all companies in Canada who have the ability to sell online, almost 25% of their sales are made via the web. Yet more than half of all Canadian companies don’t even have a website, let alone a good one.

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We won! We won!

Summit Award

We’ve just been notified that we’ve won Gold at the 2015 Summit Creative Awards for the category of Educational Institution Website! The winning website was developed for Kosmetae Academy (kosmetae.com) and was one of 5,000 submissions from 23 countries.

We always strive for excellence and awards like this provide an international benchmark. Receiving an award is great, but more importantly, these competitions give us an assessment of our work from experts all over the world. We’re very proud to be ranked so highly on a global scale.

We’re always excited to win awards (Yay!) but international recognition makes us especially proud. Paul, Andrew, James – way to go team!

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Free Tools to Help You Work More Efficiently

Open Office Logo
Google Logos
Got Free Fax Logo
Xmind Logo
Asana Logo

Summer's coming and we all need a vacation! Save a few bucks for the holidays and get those projects wrapped up faster with these great tools, available free on the web.

 

Apache Open Office

Open Office offers a suite of office software including word processing, spreadsheets, and presentations that you can download for free. It looks and works very much like Microsoft Office and can load and read MS Office files.

openoffice.org

 

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Is your website out of style?

Kosmetae
Responsive mobile web design
Super Fun Trampolines

You may not pay much attention to the latest fashion trends, but as the core of your online marketing strategy, the look of your website needs to show potential customers that you are up to date with the latest and greatest. So, let’s take a look at what’s “in” for 2015.

 

Large Background Images

Great photographs that start telling a story from the first glance are becoming more popular as backdrops. You do need to choose the image carefully though – favouring the one that will generate an emotional response. Our own avant garde design guru Paul has used this technique with some fabulous results. Have a look at these two examples:

http://www.kosmetae.com/

 

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Spring Cleaning Your Internet Presence

Spring Cleaning Your Internet Presence
Google search for your business name

The World Wide Web traps everything that hits it, and you aren’t the only one publishing information about your company. There are directory sites that collect and compile information, customer review sites open to public commenting, social media sites and search engines that create pages in organization names, and many more ways for others to create confusion and mistrust about your business.

At least once a year, you need to take the time to have a good look at what others might be seeing when they come looking for you.

 

Your Website

Start with your own website. Does it still accurately describe your products or services? Scan each page for phone numbers, addresses and other contact information. Look in the footer (very bottom of the page) and throughout the text, as well as on the contact page. Send a test message to email addresses given, and through the contact form, to make sure they are getting to the right people.

 

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10 Simple Tips for Refreshing Your Brand


10 Simple Tips for Refreshing Your BrandIs it time to update your look? Marketing and innovation play a critical role in sharpening your competitive edge. Businesses that stay the same and never change get left in the dust. Updating your brand is a natural part of moving forward. Here are a few helpful tips for captivating attention and increasing sales.

 

1. Have a clear idea of what you do and want to convey.

If you build a house you have to start with a good foundation. The same goes for your brand. Be clear about what you do. “I do this primarily, but I also do this and this.” What’s your one best quality? Are you dependable or quick and cheap? Do you provide a high level of service or good deals? Giving your graphic designer a clear direction will not only save you time and money but give you a far better end product.

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