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3 Reasons Why Small Canadian Businesses Need A Good Website

#1 – Big companies are stealing your business

Almost all, 91%, of large Canadian companies have a website, and of all companies in Canada who have the ability to sell online, almost 25% of their sales are made via the web. Yet more than half of all Canadian companies don’t even have a website, let alone a good one.

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We won! We won!

Summit Award

We’ve just been notified that we’ve won Gold at the 2015 Summit Creative Awards for the category of Educational Institution Website! The winning website was developed for Kosmetae Academy (kosmetae.com) and was one of 5,000 submissions from 23 countries.

We always strive for excellence and awards like this provide an international benchmark. Receiving an award is great, but more importantly, these competitions give us an assessment of our work from experts all over the world. We’re very proud to be ranked so highly on a global scale.

We’re always excited to win awards (Yay!) but international recognition makes us especially proud. Paul, Andrew, James – way to go team!

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Free Tools to Help You Work More Efficiently

Open Office Logo
Google Logos
Got Free Fax Logo
Xmind Logo
Asana Logo

Summer's coming and we all need a vacation! Save a few bucks for the holidays and get those projects wrapped up faster with these great tools, available free on the web.

 

Apache Open Office

Open Office offers a suite of office software including word processing, spreadsheets, and presentations that you can download for free. It looks and works very much like Microsoft Office and can load and read MS Office files.

openoffice.org

 

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Is your website out of style?

Kosmetae
Responsive mobile web design
Super Fun Trampolines

You may not pay much attention to the latest fashion trends, but as the core of your online marketing strategy, the look of your website needs to show potential customers that you are up to date with the latest and greatest. So, let’s take a look at what’s “in” for 2015.

 

Large Background Images

Great photographs that start telling a story from the first glance are becoming more popular as backdrops. You do need to choose the image carefully though – favouring the one that will generate an emotional response. Our own avant garde design guru Paul has used this technique with some fabulous results. Have a look at these two examples:

http://www.kosmetae.com/

 

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Spring Cleaning Your Internet Presence

Spring Cleaning Your Internet Presence
Google search for your business name

The World Wide Web traps everything that hits it, and you aren’t the only one publishing information about your company. There are directory sites that collect and compile information, customer review sites open to public commenting, social media sites and search engines that create pages in organization names, and many more ways for others to create confusion and mistrust about your business.

At least once a year, you need to take the time to have a good look at what others might be seeing when they come looking for you.

 

Your Website

Start with your own website. Does it still accurately describe your products or services? Scan each page for phone numbers, addresses and other contact information. Look in the footer (very bottom of the page) and throughout the text, as well as on the contact page. Send a test message to email addresses given, and through the contact form, to make sure they are getting to the right people.

 

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10 Simple Tips for Refreshing Your Brand


10 Simple Tips for Refreshing Your BrandIs it time to update your look? Marketing and innovation play a critical role in sharpening your competitive edge. Businesses that stay the same and never change get left in the dust. Updating your brand is a natural part of moving forward. Here are a few helpful tips for captivating attention and increasing sales.

 

1. Have a clear idea of what you do and want to convey.

If you build a house you have to start with a good foundation. The same goes for your brand. Be clear about what you do. “I do this primarily, but I also do this and this.” What’s your one best quality? Are you dependable or quick and cheap? Do you provide a high level of service or good deals? Giving your graphic designer a clear direction will not only save you time and money but give you a far better end product.

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6 Ways to add Some Sizzle to Your Summer!

Add Sizzle to Your SummerIt’s time to add some sizzle to your summer!

It may not be beach weather yet, but it is definitely time to start planning your summer marketing program. Whether the warmer months are usually peaks or pits in business volume, you need to take advantage of the lighter hearted, spend-friendly mood that comes with the summer sun.

 

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Show Them Some Love!

Valentine's DayShow them some love! Valentine's Day is a great reminder to think about ways you can show your customers how much you value them. A little appreciation goes a long way in building solid, long term relationships which means repeat business and word of mouth referrals. Here are a few ideas to get you started.

 

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2015 Rules of Engagement: Get Real, Get Personal, Get Mobile

The tech wizards and marketing gurus have made their predictions for 2015. Here’s our summary of how to find new customers and keep the existing ones coming back over the coming year.

 

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Why Internet Marketing is Good for Your Business

When you ask this question more than 10 years ago: “Does your company have a website?” you would not be surprised when you meet a few people saying they don’t have a website for their companies. Some would even ask: “Why would I even need a website? My company is doing well in its sales, thank you very much.”

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Internet Advertising Services Inc.

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