Who loves ya, baby?
If you remember the Kojak television series and the detective’s now famous phrase, you’re old enough to also remember a much simpler time in the world of business. As long as your regular customers loved you and your products or services, that’s all that mattered. Well, we’re coming up on Valentine’s Day 2016, and things are a little (a lot?) more complicated. Customers new and old, are comparison shopping online before they ever venture into your shop. And you aren’t just competing with the business across town, you’re now competing in a global marketplace where everything from appliances to zinnias can be delivered.
But when we look at all of the factors now in play to attract new business, there is one that rises to the top of the list – Google. As the most frequently used search engine in the world, what Google knows about you is going to determine who loves ya and who doesn’t. Here’s why.