The practice of hiring younger personnel for older workmates to learn from is referred to as “reverse mentoring.” While that notion may not sound like a great idea to everyone, reverse mentoring can have incredibly positive results. Even if your target market doesn't include those under 25, young adult mentors are worth considering. Here’s why…
When you own your own business, taking time off can be tricky. You want to be the “go to” person for your clients; the one who is always there for them, at the ready to solve whatever problem they may have. You don’t want to miss calls from potential new customers; and announcing that you’re on vacation makes you look like a slacker, even if it’s the first holiday you’ve taken in a decade. The solution? Taking a vacation without anybody knowing you’re taking a vacation. Here’s how:
We all get complaints. No matter how great our products are, there will be those that are unhappy and eager to tell you about it. More importantly, they will also be eager to tell everyone they know, and that’s why you need to take a strategic approach to dealing with complaints. Here’s a four step plan to converting complainers into promotional advocates for your business.
A timely comparison, the March Hare of Alice in Wonderland fame is described as “silly, ill-mannered, and loud;” all of the characteristics you want to avoid in your marketing. While the March Hare demands attention, gimmicks don’t give you the return on investment you can get with a less obtrusive, more logical approach. Here are the three basic steps that will earn the loyalty of your existing customers, and turn them into advocates for your products and services.
Who loves ya, baby?
If you remember the Kojak television series and the detective’s now famous phrase, you’re old enough to also remember a much simpler time in the world of business. As long as your regular customers loved you and your products or services, that’s all that mattered. Well, we’re coming up on Valentine’s Day 2016, and things are a little (a lot?) more complicated. Customers new and old, are comparison shopping online before they ever venture into your shop. And you aren’t just competing with the business across town, you’re now competing in a global marketplace where everything from appliances to zinnias can be delivered.
But when we look at all of the factors now in play to attract new business, there is one that rises to the top of the list – Google. As the most frequently used search engine in the world, what Google knows about you is going to determine who loves ya and who doesn’t. Here’s why.
Happy New Year! Time to get back to work, set new goals, and refresh your marketing. We’ve read the pundits’ predictions for web design trends this year, and found two we’ve held dear for a while now, along with two that were a bit of a surprize. So here they are, as they say on Sesame Street, brought to you by the letter C.
If it ain't broken...
TED won the 2015 People's Voice and Webby Award in the Best Home/Welcome Page category. In addition to a colourful display with lots of topical news options, they had a simple menu: Watch, Read, Attend, Participate, About. Makes perfect sense.
With Halloween just around the corner, we thought it was timely to share a few of the scariest things we’ve heard about in the past few months. BOO!
Ah, September... the morning air is refreshingly crisp; you're wondering how long you can wait before putting the winter tires on the car; and the kids are heading back to school.
That got us thinking - what do our clients, most of whom are business owners, need to learn more about?
Here's our top three suggestions