Video is a powerful marketing tool for any business. Sometimes words and images just aren’t enough. It’s never been easier and cheaper to produce and promote video. A lot of small companies are using video to showcase their products and services. But some videos seem to get more traction than others. Here are a few simple tips on how to make a great video and get it out there.
1. Consistent, creative quality content.
Give the people what they want! Make videos people want to see not what you want them to see. I hate to break this to you, but viewers initially may not care about your new product. They want to be entertained, learn and solve problems. Take one of those elements and use it to promote your product. Do it right and watch the views role in.
YouTube ranks videos by the amount of seconds people spend on a video, the number of comments, the number of likes, the number of times your video is shared on social media and the number of times your video is displayed on a website. So make sure your video is well connected and worth watching.