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5 Ways to Make YouTube Work for Your Business

5 Ways to Make YouTube Work for Your Business
5 Ways to Make YouTube Work for Your Business
5 Ways to Make YouTube Work for Your Business

Video is a powerful marketing tool for any business. Sometimes words and images just aren’t enough. It’s never been easier and cheaper to produce and promote video. A lot of small companies are using video to showcase their products and services. But some videos seem to get more traction than others. Here are a few simple tips on how to make a great video and get it out there.

 

1. Consistent, creative quality content.

Give the people what they want! Make videos people want to see not what you want them to see. I hate to break this to you, but viewers initially may not care about your new product. They want to be entertained, learn and solve problems. Take one of those elements and use it to promote your product. Do it right and watch the views role in.

 

2. Ranking

YouTube ranks videos by the amount of seconds people spend on a video, the number of comments, the number of likes, the number of times your video is shared on social media and the number of times your video is displayed on a website. So make sure your video is well connected and worth watching.

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Marketing Series Part 1 – What “Marketing” Means

Marketing Series Part 1Welcome to the first edition of our Marketing series. Our intent is to share our knowledge of the timeless basics of marketing and business development, and how these translate into the current sales environment. Our hope is to give you greater insight into the consumer perspective and show you how to use this information to grow your business. You’ll have the option to just read and learn, or to put the information to use to create your own Marketing Plan. So, the first order of business is to talk about what Marketing means in today’s world.

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5 Ways to Defeat Digital Junk Mail

Annoying, time sucking, distracting – we all hate junk mail; and it’s especially infuriating when it’s email. Yes, there’s always a yin and a yang, but here are five ways to stave off chaos in your inbox.

 

Just Say No

The truly devious hackers and spammers don’t follow the rules, but chances are that most of the unwanted email you get will have the legally mandated “unsubscribe” link somewhere. Most of the ones I’ve found are in teeny tiny font at the very bottom of the message. Admittedly, it’s a constant battle, but you can save yourself some time and annoyance by unsubscribing whenever you can.

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Three Tips to Make Sure You’re Ready for Tourist Season

I had yet another experience last week where the services provided did not live up to the advertising. This time, not only was I disappointed, but the venue rooked itself out of many planned return visits and the revenue that would have gone with those. The visit itself would have been a positive one except for the misconception created by the ads. So as the summer migration begins, and with more locals opting for stay-cations, a few tips to ensure that you profit from the short summer season and boost, rather than ruin, your long-earned reputation.

 

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5 Reasons to Hire Youngins to Mentor Your Staff

5 reasons to hire younginsThe practice of hiring younger personnel for older workmates to learn from is referred to as “reverse mentoring.” While that notion may not sound like a great idea to everyone, reverse mentoring can have incredibly positive results. Even if your target market doesn't include those under 25, young adult mentors are worth considering. Here’s why…

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An Entrepreneur’s Guide to Vacationing in Stealth Mode

Entrepreneur’s guide to vacationingWhen you own your own business, taking time off can be tricky. You want to be the “go to” person for your clients; the one who is always there for them, at the ready to solve whatever problem they may have. You don’t want to miss calls from potential new customers; and announcing that you’re on vacation makes you look like a slacker, even if it’s the first holiday you’ve taken in a decade. The solution? Taking a vacation without anybody knowing you’re taking a vacation. Here’s how:

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April Showers Bring May Flowers – How to turn unhappy customers into promoters

april 2016 We all get complaints. No matter how great our products are, there will be those that are unhappy and eager to tell you about it. More importantly, they will also be eager to tell everyone they know, and that’s why you need to take a strategic approach to dealing with complaints. Here’s a four step plan to converting complainers into promotional advocates for your business.

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Beware the March Hare: 3 Steps to Great Marketing

3 Steps to Great Marketing

A timely comparison, the March Hare of Alice in Wonderland fame is described as “silly, ill-mannered, and loud;” all of the characteristics you want to avoid in your marketing. While the March Hare demands attention, gimmicks don’t give you the return on investment you can get with a less obtrusive, more logical approach. Here are the three basic steps that will earn the loyalty of your existing customers, and turn them into advocates for your products and services.

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It is 2016. Who loves ya, baby?

Who loves ya, baby?

Who loves ya, baby?If you remember the Kojak television series and the detective’s now famous phrase, you’re old enough to also remember a much simpler time in the world of business. As long as your regular customers loved you and your products or services, that’s all that mattered. Well, we’re coming up on Valentine’s Day 2016, and things are a little (a lot?) more complicated. Customers new and old, are comparison shopping online before they ever venture into your shop. And you aren’t just competing with the business across town, you’re now competing in a global marketplace where everything from appliances to zinnias can be delivered.


But when we look at all of the factors now in play to attract new business, there is one that rises to the top of the list – Google. As the most frequently used search engine in the world, what Google knows about you is going to determine who loves ya and who doesn’t. Here’s why.

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2016 Web Design Trends

2016 Web Design TrendsHappy New Year! Time to get back to work, set new goals, and refresh your marketing. We’ve read the pundits’ predictions for web design trends this year, and found two we’ve held dear for a while now, along with two that were a bit of a surprize. So here they are, as they say on Sesame Street, brought to you by the letter C.

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