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Serial Killers of Business: #9

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Patience no longer exists. We live in a world where instant gratification is the expected norm.

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Serial Killers of Business: #10

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While it’s never a good idea to focus too much attention on what not to do in business, analyzing negative outcomes allows us to determine where the missteps occurred so that others can avoid them.

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No Joke

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Three men walk into a restaurant. Each is seated in a different section with a different waitress. The first man says, “I’ll have the special,” to which his waitress replies, “We don’t have a special.” The man gets up and walks out.

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Web Trends for 2018

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If your website needs more than the kind of quick fix we talked about last time, consider a makeover featuring some of these emerging trends.

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Spruce up your website for 2018

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Spruce up your website for 2018 (and more importantly, for under $1,000!)

‘Twas the season for spending, so Angela’s in bargain hunting mode. She suggested an article on quick and easy (and therefore, cheap) ways to perk up a website that’s a couple of years old. Great idea, so here we go!

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Web Optimization – Part 5: Performance

Web Optimization 8In this last article of the series, we look at one of the most important aspects of Web Optimization – performance. Resolving performance issues are best left to the pros, but here are some things to test (after clearing your cache in your browser).

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Web Optimization – Part 4: Content

Web Optimization 4So far, in this series on Web Optimization, we’ve talked about the Home Page, Design and Navigation, and Features and Functionality. Today is all about content.

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Web Optimization – Part 3: Features and Functionality

Web Optimization 4In this web optimization series, we’re looking at methods to increase conversions – the number of site visitors who respond to your call to action to make a purchase, get a quote, or contact you.

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Web Optimization – Part 2: Design and Navigation

Web Optimization 4Web optimization is a process used to maximize the number of visitors who make a purchase online or begin the transaction process by contacting you. In this series, we’re looking at some of the factors involved in optimizing your website.

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Web Optimization – Part 1: The Home Page

Web Optimization 1Web optimization is a process used to maximize the number of visitor “conversions.” On an ecommerce website, a conversion is a sale, but conversions include any visitor action promoted on the site, such as filling out a Request for Quote form, sending an email or making a phone call to the company.

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