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Why online advertising is so effective – Part 2: Age and Gender

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The reason online advertising is so effective is the precision with which we can now target people who have the characteristics of our ideal customer. 

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Why online advertising is so effective – Part 1: We’re all being stalked

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If you value your privacy, this article may disturb you. If you’re looking for new customers, rejoice! We’ve talked many times about various aspects of target marketing and its importance in getting a strong return on investment.

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Why cookies are suddenly such a big deal

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Oooey, gooey, chocolate or fruity, (sadly) those aren’t the kind of cookies we’re talking about. We’re talking about the kind that websites use to track your activities on their site, and sometimes on other sites as well.

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Serial Killers of Business #1

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Pepsi thought they could contribute to social justice by having Kendall Jenner give a can of pop to a police officer.

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Serial Killers of Business #2

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Can you keep a secret? If you collect any information about your customers (and who doesn’t?), the answer better be yes.

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Serial Killers of Business #3

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Remember that CEO who had to resign after kicking his dog in the elevator? Or the one who had to resign after commenting that his clothes were only meant for certain body types?

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Serial Killers of Business #4

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In the last article we talked about having a contingency fund for cash flow crunches. Unfortunately, lack of cash flow is only one of many possible issues can spell disaster for a business.

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Serial Killers of Business #5

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Everything seems to be running smoothly. You’re busy, which means you must be making money. A fabulous opportunity lands in your lap and you just need a bit of cash to make it happen.

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Serial Killers of Business: #6

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We continue to hear from clients puzzled by the lack of sales generated by their website. What they don’t understand is that having a great site simply isn’t enough these days.

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Serial Killers of Business: #7

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Your website is the core of your marketing strategy, or it should be. It can also be an essential part of your sales cycle, and form a part of your operational activities.

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IIAS - International Internet Advertising Services Inc.

2722 Allwood St #302, Abbotsford, BC V2T 1X9 604-556-0211  Toll Free: 1-877-999-4427

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