Sharing our knowledge for your benefit
Pepsi thought they could contribute to social justice by having Kendall Jenner give a can of pop to a police officer.
Can you keep a secret? If you collect any information about your customers (and who doesn’t?), the answer better be yes.
Remember that CEO who had to resign after kicking his dog in the elevator? Or the one who had to resign after commenting that his clothes were only meant for certain body types?
In the last article we talked about having a contingency fund for cash flow crunches. Unfortunately, lack of cash flow is only one of many possible issues can spell disaster for a business.
Everything seems to be running smoothly. You’re busy, which means you must be making money. A fabulous opportunity lands in your lap and you just need a bit of cash to make it happen.
We continue to hear from clients puzzled by the lack of sales generated by their website. What they don’t understand is that having a great site simply isn’t enough these days.
Your website is the core of your marketing strategy, or it should be. It can also be an essential part of your sales cycle, and form a part of your operational activities.
Marcie’s great, isn’t she? She does all the ordering, pays all the bills, fixes the printers, and seems to be the only one who can get that old safe to open.
Patience no longer exists. We live in a world where instant gratification is the expected norm.
While it’s never a good idea to focus too much attention on what not to do in business, analyzing negative outcomes allows us to determine where the missteps occurred so that others can avoid them.
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