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What you need to know about SEO – Part 2: How search engines produce results

seo3Google is the most popular search engine out there and they offer great resources for developers and marketers, so we’re going to use Google as our search engine example.

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2015 Rules of Engagement: Get Real, Get Personal, Get Mobile

The tech wizards and marketing gurus have made their predictions for 2015. Here’s our summary of how to find new customers and keep the existing ones coming back over the coming year.

 

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Why Internet Marketing is Good for Your Business

When you ask this question more than 10 years ago: “Does your company have a website?” you would not be surprised when you meet a few people saying they don’t have a website for their companies. Some would even ask: “Why would I even need a website? My company is doing well in its sales, thank you very much.”

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Ways to Make Your Brand Memorable on Social Media

Nowadays, when you want to promote your website, you cannot ignore the power of social media. Millions of people worldwide are into social media, such as Facebook, Twitter, and Google+. You can therefore tap the potential customers in social media to be aware of your products and services and might be interested in purchasing them.

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Three Reasons Why I Signed My Business Up for Facebook, Twitter

I believe that we are currently experiencing the most social the world has ever seen, with hordes of social networking sites proliferating in the Internet, with new ones being introduced everyday. Despite this smorgasbord of social networking platforms for my online marketing needs, I have decided to focus the bulk of my efforts on two sites in particular—Facebook and Twitter.

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The Wonderful World of SEO

One of the best ways to promote your products and services online is using search engine optimization (SEO). After you have finished creating your website, including the design and content, make sure that you devise and implement a good SEO strategy in order for your website to appear high on search results in Google and other top search engines, and thus ensuring that the information about your products as well as services gets spread.

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The Cheat Guide to Internet Marketing

So you want to Internet marketing, but you don’t know where to start? Internet marketing may be hard to understand for a number of people, but you should not be among them.

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Nine Quick SEO Tips Even Your Mother Would Love

So you are thinking of devising and implementing a sound search engine optimization (SEO) strategy for your website. Here are some very nine helpful tips to get you started. Many of these tips are so easy, that even a non-techie person like your mother would love.

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My Three Best Partners for Online Marketing

A few years ago, a friend convinced me that it is time to scale back on traditional marketing tools like flyers, billboards, or television ads and to start exploring the possibilities of using the Internet. With much trepidation but also a bit of excitement, I slowly incorporated online for my business marketing mix, and I am grateful I did.

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My Four Favorite Facebook Marketing Techniques

There’s no doubt about it, Facebook is a tour de force in online marketing. Just ask the investors who bought shares when the social networking company made its first public offer, or the host of small retailers who made Facebook their primary home.

Here, I'm sharing my four favorite Facebook marketing techniques and how you can replicate them for your own business.

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