Google is the most popular search engine out there and they offer great resources for developers and marketers, so we’re going to use Google as our search engine example.
The tech wizards and marketing gurus have made their predictions for 2015. Here’s our summary of how to find new customers and keep the existing ones coming back over the coming year.
When you ask this question more than 10 years ago: “Does your company have a website?” you would not be surprised when you meet a few people saying they don’t have a website for their companies. Some would even ask: “Why would I even need a website? My company is doing well in its sales, thank you very much.”
Nowadays, when you want to promote your website, you cannot ignore the power of social media. Millions of people worldwide are into social media, such as Facebook, Twitter, and Google+. You can therefore tap the potential customers in social media to be aware of your products and services and might be interested in purchasing them.
I believe that we are currently experiencing the most social the world has ever seen, with hordes of social networking sites proliferating in the Internet, with new ones being introduced everyday. Despite this smorgasbord of social networking platforms for my online marketing needs, I have decided to focus the bulk of my efforts on two sites in particular—Facebook and Twitter.
One of the best ways to promote your products and services online is using search engine optimization (SEO). After you have finished creating your website, including the design and content, make sure that you devise and implement a good SEO strategy in order for your website to appear high on search results in Google and other top search engines, and thus ensuring that the information about your products as well as services gets spread.
So you are thinking of devising and implementing a sound search engine optimization (SEO) strategy for your website. Here are some very nine helpful tips to get you started. Many of these tips are so easy, that even a non-techie person like your mother would love.
A few years ago, a friend convinced me that it is time to scale back on traditional marketing tools like flyers, billboards, or television ads and to start exploring the possibilities of using the Internet. With much trepidation but also a bit of excitement, I slowly incorporated online for my business marketing mix, and I am grateful I did.
There’s no doubt about it, Facebook is a tour de force in online marketing. Just ask the investors who bought shares when the social networking company made its first public offer, or the host of small retailers who made Facebook their primary home.
Here, I'm sharing my four favorite Facebook marketing techniques and how you can replicate them for your own business.
Klout. When I first saw that term, I thought someone must have been careless with editing.
Klout. Klout. Klout score. I ended up seeing and hearing the term everywhere—always with a K, never a C, that I thought something must be up. And what a something it is.
Many people say the effects of the Internet in the 21st century are comparable to those of the technological revolution at the end of the 19th century. Indeed, the Internet has been such a huge influence in transforming the habits of human beings, and the way we communicate to others.
Social networking is one of the most cost-efficient marketing and public relations tool in the Internet today. I strongly recommend getting your business into these social networking networks so it can be a part of a network not just of possible customers but also potential suppliers, partners, or financiers.
Engaging in social media, however, can waste a lot of time and energy, and can be more of a distraction than a beneficial endeavor. Here I have some tips on how to manage social media for your business.
Online marketing takes many shapes and forms but e-newsletters are one of its most effective tools. Creating one, though, can be challenging especially for inexperienced managers because making a newsletter is both an art and an inexact science.
If you are in need of a little guidance in this endeavor, I have prepared a step-by-step guide for your business on how to create e-newsletters, as follows:
One of the most enduring online marketing tools is the e-newsletter. When I first started using these e-newsletters for my own company, I was amazed at how many people I can reach by just sending out a simple email. My techniques back then were still very simple—I only upload and send a digital file of some of the company's flyers or brochures to my list of a few hundred people. Even then, however, I knew that they were working and that my business is benefiting from e-newsletters.
It is standard for all companies and businesses to create press releases as part of their information and marketing campaigns. With the advent of social networking sites and the type of marketing specifically targeted to social media users, it is important for businesses to know how to adapt their press releases to this new technology.
I offer basic guidelines for business PRs in the time of social.
Whether offline or online, marketers like you face a variety of challenges. In the online world, many marketers worry of not getting enough reach or traffic to their sites, or not being able to profit from their target market.
What are some of the top Internet marketing challenges, and what are ways how to solve them?
In a blind taste test between Coca-Cola and Pepsi the results are almost always a 50/50 split; however, Coca-Cola has 43% of the market and Pepsi has 30%. Why? It would seem that Coca-Cola’s marketing is far superior. Many factors could be argued but I’m going to focus on one, the logo.
In today’s wired world, it is almost natural for businesses to market their products and services online. After all, a lot of people nowadays spend considerable time online not just to get information but also to purchase products and services they need and want.
Between May and July is the best time of year to take your outdoor photographs in Canada and particularly on the West Coast. Quite often we have vivid blue sky with white puffy clouds this time of the year. Add to this the beautiful green leaves, blossoming flowers and lush green lawns and you have the makings for magnificent outdoor images.
In a wired world where every online business is fighting for attention from customers, it has become more difficult to get noticed by your target market. Aside from the usual distractions online and in social media, you are also competing with bigger companies that have spent a lot of money in their marketing and advertising departments.
With new media exploding all around us, it’s easy to get caught up in the fad of the day, and to totally forget about marketing basics. Back in the day, if you wanted to sell home appliances, you targeted women who worked in the home. If you could get your “foot in the door” to keep it open long enough to make your initial pitch, your chances of making a sale went way, way up.
On June 25th, Fraser Health won the Award of Merit – Top Innovation at the Excellence in BC Health Care Awards for their new surgery web pages and the Soonest Surgery Tool. Why am I so excited? Because we built the tool! And because it is a shining example of our E2D development model at work.
Over the years, many customers have contacted us regarding problems with their domain name or names. While these problems range in difficulty and solutions, we encourage all of our customers to think about their domain names at the time of registration. The following is a discussion of common problems with domain names and the solutions to these problems.
Ten years ago if you sat down in a coffee shop you’d see a few people sipping their cappuccinos while reading a newspaper. Now most of those people are tapping and poking a smartphone or tablet computer. If there is one thing we can count on in this world, its change, and advertising must change with it.
How can a business leverage social networking effectively?
In order to maximize your presence on the social Web you must take advantage of social networks in all stages of the purchase funnel, from awareness to learning to buying to loyalty.
Klout score is the new buzzword in the Internet, and especially for social media, today. An online and mobile application that measures an entity’s magnitude of influence in social media networks, it is a figure that can range from 1 to 100 summarizing for you and all your stakeholders the sway that you reach and hold you have over various market segments. The general rule is that a higher score for an entity is always better.