In the digital world, public relations has become more important than ever before. Why? Because even if your customers are happy, upsetting the “Internet” or the “Twitterverse” can have devastating repercussions. Making your brand and good reputation known well beyond your customer group can help protect you from the trolls, as well as increasing awareness to grow your customer base.
As you’ve no doubt gathered by now in this series, the differences between different areas of marketing can be rather subtle. So, perhaps the best way to explain how Public Relations differs from Reputation Management or Customer Relations, is with some examples.