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5 Ways to Make YouTube Work for Your Business

5 Ways to Make YouTube Work for Your Business
5 Ways to Make YouTube Work for Your Business
5 Ways to Make YouTube Work for Your Business

Video is a powerful marketing tool for any business. Sometimes words and images just aren’t enough. It’s never been easier and cheaper to produce and promote video. A lot of small companies are using video to showcase their products and services. But some videos seem to get more traction than others. Here are a few simple tips on how to make a great video and get it out there.

 

1. Consistent, creative quality content.

Give the people what they want! Make videos people want to see not what you want them to see. I hate to break this to you, but viewers initially may not care about your new product. They want to be entertained, learn and solve problems. Take one of those elements and use it to promote your product. Do it right and watch the views role in.

 

2. Ranking

YouTube ranks videos by the amount of seconds people spend on a video, the number of comments, the number of likes, the number of times your video is shared on social media and the number of times your video is displayed on a website. So make sure your video is well connected and worth watching.

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3 Things Every Entrepreneur Should Learn More About

3 Things Every Entrepreneur Should Learn More AboutAh, September... the morning air is refreshingly crisp; you're wondering how long you can wait before putting the winter tires on the car; and the kids are heading back to school.

That got us thinking - what do our clients, most of whom are business owners, need to learn more about?

Here's our top three suggestions 

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10 Simple Tips for Refreshing Your Brand


10 Simple Tips for Refreshing Your BrandIs it time to update your look? Marketing and innovation play a critical role in sharpening your competitive edge. Businesses that stay the same and never change get left in the dust. Updating your brand is a natural part of moving forward. Here are a few helpful tips for captivating attention and increasing sales.

 

1. Have a clear idea of what you do and want to convey.

If you build a house you have to start with a good foundation. The same goes for your brand. Be clear about what you do. “I do this primarily, but I also do this and this.” What’s your one best quality? Are you dependable or quick and cheap? Do you provide a high level of service or good deals? Giving your graphic designer a clear direction will not only save you time and money but give you a far better end product.

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Your Logo = $$$

In a blind taste test between Coca-Cola and Pepsi the results are almost always a 50/50 split; however, Coca-Cola has 43% of the market and Pepsi has 30%. Why? It would seem that Coca-Cola’s marketing is far superior. Many factors could be argued but I’m going to focus on one, the logo.

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Time for Beautiful Outdoor Photos

Between May and July is the best time of year to take your outdoor photographs in Canada and particularly on the West Coast. Quite often we have vivid blue sky with white puffy clouds this time of the year. Add to this the beautiful green leaves, blossoming flowers and lush green lawns and you have the makings for magnificent outdoor images.

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Free Software - Top Picks

Most of us have downloaded free software only to be let down, wasting time and energy trying to figure out the software and decide if it was worth the time and energy to download it.

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Advertising in a Multichannel World – The Website Advantage

Ten years ago if you sat down in a coffee shop you’d see a few people sipping their cappuccinos while reading a newspaper. Now most of those people are tapping and poking a smartphone or tablet computer. If there is one thing we can count on in this world, its change, and advertising must change with it.

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A Few Tips to Help Leverage Your Business with the Top Social Networks

How can a business leverage social networking effectively?

In order to maximize your presence on the social Web you must take advantage of social networks in all stages of the purchase funnel, from awareness to learning to buying to loyalty.

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