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Web Optimization – Part 5: Performance

Web Optimization 8In this last article of the series, we look at one of the most important aspects of Web Optimization – performance. Resolving performance issues are best left to the pros, but here are some things to test (after clearing your cache in your browser).

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Web Optimization – Part 4: Content

Web Optimization 4So far, in this series on Web Optimization, we’ve talked about the Home Page, Design and Navigation, and Features and Functionality. Today is all about content.

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Web Optimization – Part 3: Features and Functionality

Web Optimization 4In this web optimization series, we’re looking at methods to increase conversions – the number of site visitors who respond to your call to action to make a purchase, get a quote, or contact you.

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Web Optimization – Part 2: Design and Navigation

Web Optimization 4Web optimization is a process used to maximize the number of visitors who make a purchase online or begin the transaction process by contacting you. In this series, we’re looking at some of the factors involved in optimizing your website.

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Web Optimization – Part 1: The Home Page

Web Optimization 1Web optimization is a process used to maximize the number of visitor “conversions.” On an ecommerce website, a conversion is a sale, but conversions include any visitor action promoted on the site, such as filling out a Request for Quote form, sending an email or making a phone call to the company.

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What you need to know about SEO - Part 8: Wrap Up

questionWe're wrapping up this article series with a few frequently asked questions about Search Engine Optimization, and moving on to another topic. What would you like to learn more about? Send us your questions and suggestions on anything to do with Internet Advertising! Now, FAQs.

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What you need to know about SEO – Part 3: More about crawling spiders

seo1First, a little lingo lesson. A “bot” is a computer program that, once put into action, runs automatically. The internet is often referred to as “the web” because it functions much like a spider’s web, with many different ways to connect between two specific points.

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What you need to know about SEO – Part 2: How search engines produce results

seo3Google is the most popular search engine out there and they offer great resources for developers and marketers, so we’re going to use Google as our search engine example.

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What you need to know about SEO – Part 1: What is it?

seo1Welcome to our new article series. Don’t worry, this one is information only – no homework! Well, that is true if you actually did do your homework last time and wrote your marketing plan. Why? Because a great SEO program needs a lot of the information you complied in your plan.

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Marketing Series Part 9 – The Components of Your Marketing Plan

Marketing Plan

Welcome to the final edition of our Marketing series. Over these past months, we’ve dedicated each newsletter to one component of a Marketing Plan, and how you can do the research and strategizing needed to develop a plan for your company. In this last installment, we’ll summarize some highlights and provide links to the related article for each component.

The most common theme throughout the development of a Marketing Plan is knowing everything you can dig up about your customers. That information helps you think the way they think, so you can meet their expectations in every facet of your business operations.

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