Another way to think about quality content is creating a site to meet your customers' needs. While you can't anticipate what an individual customer might be looking for, you can make it easier to find any specific thing on your site, with these considerations.
Quality content is important for a number of reasons, including search engine optimization. But what exactly is it? Here are x of the main factors that will result in quality content.
If you've done any research on search engine optimization, you've no doubt seen the word "algorithm" as part of an explanation about how search engines prioritize or rank results. So what is an algorithm?
If you go to the back pages of a reference book, you'll find a list of key words and which page of the book those key words are on. This is called an index, and while tremendously more sophisticated, Google's index is a digital version of this concept.
I had yet another experience last week where the services provided did not live up to the advertising. This time, not only was I disappointed, but the venue rooked itself out of many planned return visits and the revenue that would have gone with those. The visit itself would have been a positive one except for the misconception created by the ads. So as the summer migration begins, and with more locals opting for stay-cations, a few tips to ensure that you profit from the short summer season and boost, rather than ruin, your long-earned reputation.
We all get complaints. No matter how great our products are, there will be those that are unhappy and eager to tell you about it. More importantly, they will also be eager to tell everyone they know, and that’s why you need to take a strategic approach to dealing with complaints. Here’s a four step plan to converting complainers into promotional advocates for your business.
Who loves ya, baby?
If you remember the Kojak television series and the detective’s now famous phrase, you’re old enough to also remember a much simpler time in the world of business. As long as your regular customers loved you and your products or services, that’s all that mattered. Well, we’re coming up on Valentine’s Day 2016, and things are a little (a lot?) more complicated. Customers new and old, are comparison shopping online before they ever venture into your shop. And you aren’t just competing with the business across town, you’re now competing in a global marketplace where everything from appliances to zinnias can be delivered.
But when we look at all of the factors now in play to attract new business, there is one that rises to the top of the list – Google. As the most frequently used search engine in the world, what Google knows about you is going to determine who loves ya and who doesn’t. Here’s why.
#1 – Big companies are stealing your business
Almost all, 91%, of large Canadian companies have a website, and of all companies in Canada who have the ability to sell online, almost 25% of their sales are made via the web. Yet more than half of all Canadian companies don’t even have a website, let alone a good one.
You may not pay much attention to the latest fashion trends, but as the core of your online marketing strategy, the look of your website needs to show potential customers that you are up to date with the latest and greatest. So, let’s take a look at what’s “in” for 2015.
Large Background Images
Great photographs that start telling a story from the first glance are becoming more popular as backdrops. You do need to choose the image carefully though – favouring the one that will generate an emotional response. Our own avant garde design guru Paul has used this technique with some fabulous results. Have a look at these two examples:
The World Wide Web traps everything that hits it, and you aren’t the only one publishing information about your company. There are directory sites that collect and compile information, customer review sites open to public commenting, social media sites and search engines that create pages in organization names, and many more ways for others to create confusion and mistrust about your business.
At least once a year, you need to take the time to have a good look at what others might be seeing when they come looking for you.
Start with your own website. Does it still accurately describe your products or services? Scan each page for phone numbers, addresses and other contact information. Look in the footer (very bottom of the page) and throughout the text, as well as on the contact page. Send a test message to email addresses given, and through the contact form, to make sure they are getting to the right people.
On June 25th, Fraser Health won the Award of Merit – Top Innovation at the Excellence in BC Health Care Awards for their new surgery web pages and the Soonest Surgery Tool. Why am I so excited? Because we built the tool! And because it is a shining example of our E2D development model at work.