René Descartes uttered the famous phrase in the 1600s, and I have to wonder what he would think about the world today.
Sharing our knowledge for your benefit
With the kids being back in school, it’s a good time to review your rules and strategies for keeping their smartphone use positive and productive. Unfortunately, that is not the aim for evil trolls who find their way into the lives and minds of many a young person. So, let’s deal with that first.
In this last installment in this series, we’re looking at geo-targeting – the ability to choose the location of users who will be shown our ad.
In this short series, we’re discussing the tremendous value of online advertising. Last week we looked at targeting age and gender, and now we’re going to add platform and interests.
The reason online advertising is so effective is the precision with which we can now target people who have the characteristics of our ideal customer.
If you value your privacy, this article may disturb you. If you’re looking for new customers, rejoice! We’ve talked many times about various aspects of target marketing and its importance in getting a strong return on investment.
Oooey, gooey, chocolate or fruity, (sadly) those aren’t the kind of cookies we’re talking about. We’re talking about the kind that websites use to track your activities on their site, and sometimes on other sites as well.