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Web Optimization – Part 3: Features and Functionality

Web Optimization 4In this web optimization series, we’re looking at methods to increase conversions – the number of site visitors who respond to your call to action to make a purchase, get a quote, or contact you.

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Web Optimization – Part 2: Design and Navigation

Web Optimization 4Web optimization is a process used to maximize the number of visitors who make a purchase online or begin the transaction process by contacting you. In this series, we’re looking at some of the factors involved in optimizing your website.

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Web Optimization – Part 1: The Home Page

Web Optimization 1Web optimization is a process used to maximize the number of visitor “conversions.” On an ecommerce website, a conversion is a sale, but conversions include any visitor action promoted on the site, such as filling out a Request for Quote form, sending an email or making a phone call to the company.

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What you need to know about SEO - Part 8: Wrap Up

questionWe're wrapping up this article series with a few frequently asked questions about Search Engine Optimization, and moving on to another topic. What would you like to learn more about? Send us your questions and suggestions on anything to do with Internet Advertising! Now, FAQs.

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What you need to know about SEO - Part 7: Even more about quality

seo4Another way to think about quality content is creating a site to meet your customers' needs. While you can't anticipate what an individual customer might be looking for, you can make it easier to find any specific thing on your site, with these considerations. 

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What you need to know about SEO - Part 6: More about quality content

seo1Quality content is important for a number of reasons, including search engine optimization. But what exactly is it? Here are x of the main factors that will result in quality content. 

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What you need to know about SEO - Part 5: More about ranking

algorithmIf you've done any research on search engine optimization, you've no doubt seen the word "algorithm" as part of an explanation about how search engines prioritize or rank results. So what is an algorithm?

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What you need to know about SEO - Part 4: More about indexing

indexingIf you go to the back pages of a reference book, you'll find a list of key words and which page of the book those key words are on. This is called an index, and while tremendously more sophisticated, Google's index is a digital version of this concept.

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What you need to know about SEO – Part 3: More about crawling spiders

seo1First, a little lingo lesson. A “bot” is a computer program that, once put into action, runs automatically. The internet is often referred to as “the web” because it functions much like a spider’s web, with many different ways to connect between two specific points.

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What you need to know about SEO – Part 2: How search engines produce results

seo3Google is the most popular search engine out there and they offer great resources for developers and marketers, so we’re going to use Google as our search engine example.

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