Putzmaus® is an Austrian designed tube cleaning system that has been in use in Europe for more than ten years. When Andy discovered the system and saw how well it worked, he purchased the distribution rights for all of North America.
Andy contacted us to help him launch the product knowing he had stiff competition from better known North American brands. We gathered information from Andy, had the Austrian product documents translated for background and specifications, developed a marketing strategy and produced a number of marketing tools.
First, we created the Putzmaus® America brand and took photos of the product. We then produced a search engine optimized website, sales brochure, and business cards.
Using clips from three existing videos, we produced a new video with voice over narration to demonstrate the effectiveness and ease of use of the Putzmaus ®.
Three years later, Andy says the website is the best sales tool he has. In fact, in retrospect he wishes he hadn’t hired sales personnel in the first year as the website consistently outperformed them, and he’s let them go.
The Putzmaus® America website remains first ranked in Google for boiler cleaning tools. Although expensive equipment is hard to sell in the current economy, the site still generates at least two serious inquiries every week from across North America. Callers mention that they are impressed with the website and the information it provides, and the video has been viewed almost 10,000 times in three years.